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I’ll do anything for a discount
I hate waiting in line. But the invention of the iPhone has made waiting less boring. And that’s the perfect place to get my attention if you want me to connect with your store. I was at the Gap at...
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Why George Takei is a Facebook superstar
I’ve never been a Trekkie, so I missed George Takei as Sulu in the original Star Trek series, but I knew who he was. When he popped up occasionally as Howard Stern’s official announcer (I know –...
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3 ways to promote your blog with social media
Today’s guest post is from my friend Stephanie Fielding, the fabulous woman behind Sandpaper & Glue. Hi! I’m Stephanie from Sandpaper & Glue, a DIY blog centered around first time home owning....
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How to make time for social media marketing
One of the biggest struggles that people have with social media marketing is finding time to actually do it. Everyone has their own tips, tricks and tools, so I thought I would share mine: Make it a...
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Want loyal customers? Take a lesson from Sephora: Teach them how to use your...
I am a member of the cult of Sephora. Actually, I’m a VIB member – that’s Very Important Beauty – of their Beauty Insider rewards program for spending $350 in a calendar year (don’t judge; it’s not all...
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3 tools to help you promote your personal brand and content
If you’re producing content – for your business or yourself – you’re spending a lot of time posting, tweeting, writing, designing, shooting video or taking photos. And you want people to see it, right?...
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How one small business creates great Facebook content
Anyone who uses Facebook for social media marketing is looking for that magic bullet of content: What can I post that will get my fans talking, make them loyal, and spread the word about my business?...
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Ask Azure: Should I link to my email newsletter signup form in more than one...
One of my friends – who is a marketer for a small business – recently asked me this question: Q: When people request a free sample or download our manual, there’s a link on those pages to sign up for...
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3 easy tips to make your social media content look professional
There’s a lot of noise in the newsfeeds of social media networks. A lot of clutter and sloppiness. But your content doesn’t have to look like that. Your posts can stand out from everyone else’s. Before...
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